Link building is recognized by most webmasters as a necessity for ranking successfully in the search engines. There are several types of links and linking strategies, including one-way links, reciprocal linking and 3-way link exchanges.
The free online gaming industry has somewhat of a unique advantage when it comes to link building. The entire gaming community recognizes the need for link exchanges, and therefore, makes it relatively easy to initiate them. Most free online game websites have a links page with a quick and easy-to-fill-out form that when submitted will send a request to the webmaster of the site. Once received, the webmaster can approve or delete the request after having reviewed the applicant’s website. It is common and best practice to first add the link of the website that the applicant is applying to, to their own website.
There are many arguments that reciprocal linking is ineffective and should be avoided. Reciprocal link exchanges are an exchange of links between two websites, where both sites display each others links. The free online www.ufabet .com game industry continues to thrive on these types of exchanges, as well as perusing other linking strategies.
As in all corners of the World Wide Web, there are those who wish to defraud. A few unethical webmasters have been known to exchange links with others, and then remove the links from their sites in order to achieve some short-term one-way links. Because of these fraudulent few, webmasters in the gaming community must stay vigilant and periodically check on their link partners’ sites to see if their links are still active.
These unique advantages are rarely seen in other industries and niches. Although in high competition with one another, members of this community of gaming websites continue to work together to succeed in a successful market relatively unaffected by global economics.